Independent media & technology · Sydney

Built along
the 34th parallel.

An independent Australian group creating useful apps, publishing original books and helping businesses put AI to work.

Explore our work Discuss a project

From Sydney to the world

Apps for everyday life. Books to share. Specialist services for your business.

Our apps

Different ideas.
A common latitude.

Find a new café, grow your garden, share baby care or take a break from your feed. Meet the apps behind those everyday moments.

A cup of coffee overlooking the coast
01iPhone & Android

Coffee Quest

Find independent cafés worth stepping inside, save your favourites and make a little adventure of your next coffee.

Visit website
A sleeping newborn wrapped in a soft blanket
03iPhone & Android

CradleSync

One shared baby-care record for parents, carers and grandparents—feeds, sleep, nappies and medicines in sync.

Visit website

Latitude 34 Publishing

Stories made
to stay with you.

A growing collection of Australian picture books centred on Nana, Marmalade and the quiet magic of everyday life.

Explore the collection

Visit Latitude 34 Publishing ↗

The Washing Machine That Had a Mind of Its Own cover
01
The Bread That Rose in Its Own Good Time cover
03
The Night the Lights Went Out title artwork
04
Nana and the Wattle Walk title artwork
07
01The Washing Machine That Had a Mind of Its Own
02The Bee That Needed a Tiny Sip
03The Bread That Rose in Its Own Good Time
04The Night the Lights Went Out
05The Seed That Was in No Hurry
06Nana and the Great Garden Plan
07Nana and the Wattle Walk

Children’s picture books · Sydney

Selected work

From an idea
to something real.

A picture book to share. A garden companion. A shared record for growing families. Different forms, the same focus on everyday usefulness.

Nana and her mischievous washing machine

Publishing · Children’s picture book

The Washing Machine That Had a Mind of Its Own

A playful illustrated story about Nana and an appliance with its own ideas. Part of our original Australian picture-book collection.

Meet the book
Vegetables growing in a sunlit garden

Digital product · Home gardening

Yard Yield

A garden companion bringing seasonal crop choices, growing spaces and journalling into one place for Australian home growers.

Explore Yard Yield
A sleeping newborn in a soft blanket

Digital product · Shared baby care

CradleSync

A shared baby-care record designed to help parents, carers and grandparents keep track of the everyday details together.

Explore CradleSync

How we work

From curiosity
to products that last.

Start with a need. Make something useful. Review it with people. Keep improving.

  1. 01

    Explore

    Define the audience, the problem and what success looks like.

  2. 02

    Build

    Develop the app, publication or system and review the details.

  3. 03

    Grow

    Launch, gather feedback and support the people using it.

  4. 04

    Repeat

    Use what we learn to improve the next version.

Who we help

Expertise deserves
a life beyond the inbox.

We help experts publish their knowledge, authors bring books to life and businesses improve how they work and communicate.

01

Experts & consultants

Turn experience into authority-building guides, reports and lead-generating assets.

02

Small businesses

Put AI to work, improve discoverability and publish content consistently.

03

Authors & creators

Shape ideas into practical digital publications and launch-ready content.

04

Niche operators

Test new workflows and develop digital products for a specific audience.

About Latitude 34

An Australian origin.
An open horizon.

Latitude 34 Media Group is an independent, founder-led company based in Sydney. We develop our own apps and Australian picture books, alongside five specialist business divisions.

Our name comes from Sydney’s approximate latitude. Our work connects technology, publishing and practical business services, with people responsible for the final decisions.

34° SSydney, Australia
IndependentFounder-led and focused
Human-ledTechnology with judgement
Mark Padginton, founder of Latitude 34 Media Group
Mark Padginton · Founder

Meet the founder

A practical mind.
A curious outlook.

Latitude 34 Media Group is founded and led by Mark Padginton.

Mark’s background spans enterprise and government technology across Australia and New Zealand, with a focus on cybersecurity, applied AI and agentic automation.

He also builds and tests the systems himself. That hands-on approach connects the Group’s work: useful technology, carefully made publications and practical business services, with people responsible for the final decisions.

More about Mark

The Group

Five specialist divisions.
One connected point of view.

Five specialist divisions help organisations adopt AI, improve discoverability, publish books, create content and test operational change.

01Latitude 34 AI Publishing StudioDevelop, edit, design and prepare books for publication. 02Latitude 34 AEO SystemsHelp customers find your business through search and AI answers. 03Latitude 34 Creator StudioCreate consistent content for your business and audience. 04Latitude 34 AI ConceptsChoose where to use AI and plan how to implement it. 05Latitude 34 Digital Twin ServicesModel and test process changes before putting them into practice.

Start something

Have an idea worth
taking further?

Tell us about the app, book or business challenge you have in mind. You don’t need to choose a division; we’ll help you find the right starting point.

Tell us about your project

First, we review your enquiry. Then we discuss the fit and agree the scope before any work begins.

hello@latitude34mediagroup.com.au